Rewild Our Planet

REWILD Our Planet is the social Augmented Reality experience that asks humanity to take back control and restore balance to the natural world. Developed in partnership with PHORIA, Netflix, World Wide Fund for Nature (WWF), ArtScience Museum at Marina Bay Sands and Google, this innovative installation blends location-based AR technology and IMAX-style content from the Netflix Original Series Our Planet.

REWILD Our Planet launched simultaneously across three cities – ArtScience Museum at Marina Bay Sands in Singapore, Dolby Studio in New York City and We Are Curious in Bristol (UK). Supported by sensory sights and sounds, this gameplay highlighted just how extensively human activity has degraded many of Earth’s biomes: frozen, grassland, forest and ocean. Visitors were encouraged to rewild realistic 3D landscapes and pledge to take real world action. These pledges persisted between experiences, so visitors could realise their collective power. As part of the WWF’s Voice for the Planet campaign, the experience showed not just that nature needs a new deal but that something can be done.

If we combine our voices, we can make real change.